Kodak has re-released TMAX P3200TMZ film and seeing as I shot the images you’ll probably soon see at various online retailers, I though I’d give a brief walk through of a product shoot lighting setup. It’s not as sexy as shooting people, however, if you do it right, a lot of people see it and steal it.
I keep it extremely simple. It’s really easy to go wrong. The point of most product shoots is to accurately depict the product without anything distracting the viewer from looking at the image of the product.
For this particular shoot, it’s mostly for online catalogs, so the overriding concern is that product be on a white background and not have any weird shadows or reflections happening. Some retailers, like Amazon are pretty specific about what constitutes a valid product shot.
With that in mind, it was shot on Savage Universal super white seamless paper with one light. The light used is a Paul Buff X1600 White Lightning in a LumoPro 36 inch Octo-box placed overhead and slightly behind the subject. The super white paper acts as a light source so you don’t want to get the light too far in front of the subject otherwise the reflected light tends to wash it out a bit.
That’s it! It really is that simple. You can do a similar thing for less cash outlay by using a speedlight in an umbrella placed overhead and replace the seamless white paper for white poster board, but again, the poster board tends to have a more glossy reflective finish, so keep that in mind.